Why Reviews Matter for Your Business (& the Stats to Prove It)



  1. Reviews Give Your Business Credibility - 79% of consumers say they trust the reviews they read online as much as personal recommendations. Customers are interested in knowing what others say before making buying decisions, just like we would ask friends and family for recommendations, reviews allow customers to do the same thing.

  2. Reviews Impact Purchasing Decisions - 93% of shoppers say that online reviews influenced their purchasing decision and are an essential part of the decision-making process.

  3. Reviews Help Build Trust With Customers - According to the latest statistics, the majority of consumers say that products with more than 10 reviews emit a higher sense of trust.

  4. Reviews Create Customer Loyalty - Reviews allow customers to have a voice behind the screen, provide feedback in a meaningful way, and help establish a relationship behind the screen. Someone who takes the time to leave a review is more likely to feel a loyalty to your business and keep coming back. Which is important because 65% of a company's business comes from existing customers.

  5. Reviews Provide Important Feedback - Analyzing reviews, helps you understand overall customer satisfaction and provides you with feedback regarding what your customers truly want.