Company News: West Tenth Joins HearstLab Portfolio

Digital Marketplace for Home-Based Businesswomen West Tenth Joins HearstLab Portfolio

The newest addition to HearstLab's female founder-focused portfolio could be a game-changer for women who run businesses from home.

NEW YORK, NY, USA / – West Tenth, a female-founded and female-focused entrepreneurship platform, has seen major growth in recent months, creating a digital marketplace for women to vend premium services to locals in several cities across the U.S. Now, they’ve also caught the attention of HearstLab, resulting in an investment driven by both mission and performance. The latest addition to HearstLab’s portfolio of women-led start-ups, West Tenth is a dual-sided marketplace that allows users to easily book local service providers and purchase products, while helping home-based businesses share their talents, grow their audience, build community, and generate revenue.

According to the Institute for Justice, 89% of the more than 15 million home-based businesses nationwide are women-owned, and research has found that women entrepreneurs are less likely to have access to the necessary resources to succeed in the age of digital commerce. After discovering this trend, Lyn Johnson (CEO) and Sara Sparhawk (COO) founded West Tenth to empower the millions of micro-entrepreneurial women who are running small businesses from their homes.

West Tenth’s sleek marketplace features a plethora of service-oriented, local businesses ranging from bakers, to wedding planners, to photographers, florists, tutors, and more. Users can browse scores of micro businesses within their own communities, select a given category, and can book their preferred service provider directly in the West Tenth app. On the other side of the platform, business owners can advertise their services, communicate with customers, and receive payments, all in one place, making West Tenth the premiere space for both starting and scaling a small business from home.