Company News: West Tenth Launches the #TisHerSeason Pledge

West Tenth Launches the #TisHerSeason Pledge, an initiative to bring equitable economic recovery to women-owned businesses.


October 20, 2021 - The #TisHerSeason Pledge calls on individuals to shift at least 50% of their holiday spending to female-led businesses. Consumers across the country are joining together to sign the pledge and commit to using their purchasing power this season.


Over the last two years, women have endured unequal access to resources, a widening wage gap, an increased demand in domestic responsibilities, and over two million women had to leave the workforce. The pandemic accelerated trends women have long fought to reverse, underscoring the need for a gender-responsive recovery.


“Generations of women entrepreneurs have been set back by the disproportionate negative impacts we have faced during the pandemic," shared Lyn Johnson, co-founder of West Tenth and #TisHerSeason Pledge. "We need to bring gender equality to the core of the recovery effort and the forefront of consumers' minds this holiday season.”


The #TisHerSeason pledge launches on National Business Women’s Week®, and will mobilize communities just in time for Women's Entrepreneurship Day in November and the holiday shopping season ahead. The signing of the Pledge is the cornerstone of the initiative, which includes tools for female entrepreneurs, the beginning of many conversations around challenges facing women in business, and resources to shift spending habits with an innovative guide to shopping women-owned products and services: everything from made-from-scratch pies and sweet treats by local bakers, catering services; to unique handcrafted gifts, fresh flowers, festive home-decor, and other holiday essentials.